Cultivate
possibilities
GRDN (pronounced garden) is a strategic design studio that helps organizations reach their full potential.
We intervene when the stakes are complex, the reference points are shifting and the direction has yet to be mapped out. Our value lies as much in the quality of the thinking we provoke as in the results we produce.
To achieve this, we develop tailor-made approaches where design intelligence, analytical rigor and co-creation work together. At GRDN, the process is an integral part of the project, because it is often in the process itself that the transformation takes root.
This ability to link strategy, experience and action is what sets us apart.
Motivated by the search for creative and relevant solutions to complex problems, Hugo has been leading projects at the crossroads of strategy and design for over ten years. He helps organizations and institutions meet their greatest challenges and generate more value for their communities and themselves.
+14 years' experience
Jean Lesage International Airport
Montreal Alouettes
Les Producteurs de Lait du Québec
Laval University
Creaform
Polycor
Musée de la civilisation
Mega Parc
Lucie & André Chagnon Foundation
Sébastien Boulanger has over 20 years' experience in creating and developing strong identities. For him, design is a way of transforming challenges into meaningful solutions. Convinced that brands are built by crossing perspectives, he has developed a unique approach, participative branding, in which communities and stakeholders actively contribute to brand building. His background makes him an attentive and mobilizing leader, capable of bringing people together and transforming each initiative into a shared, value-generating experience.
20+ years' experience
Montreal Alouettes
Opéra de Montréal
Montreal Roses
Concordia Stingers
CCM
Festival d'été de Québec
Québec en forme
First Nations identification
Lawyers without borders
A polymathic strategist and designer, Daniel Ouellet has been helping organizations in transition for over 20 years, using approaches that combine methodological rigor and open exploration. Recognized for his ability to bring together strategic thinking, intuition and collective intelligence, his career has been marked by an unwavering commitment to innovation and sustainable value creation.
20+ years' experience
SAQ
Jean Lesage International Airport
Starbucks
NFB
Elections Québec
L'Oréal Paris
BDC
Montreal Tourism
STM
Anne-Marie Mercier structures and mobilizes GRDN's talents. Methodical and committed, she is dedicated to the strategic management of large-scale projects. Anne-Marie brings over ten years' experience in communications agencies and with non-profit organizations. She has become a specialist in briefing, production, data analysis and interview facilitation, and above all enjoys maintaining sincere relationships with clients and collaborators.
+14 years' experience
Montreal Roses
Camp Kéno
Motivation Jeunesse
Le Grand défi Pierre Lavoie
Opéra de Montréal
Les Producteurs de lait du Québec
La Maison de la chanson et de la musique du Québec
Creaform
Couche-Tard