Cultivate
possibilities

GRDN (pronounced garden) is a strategic design studio that helps organizations reach their full potential.

We intervene when the stakes are complex, the reference points are shifting and the direction has yet to be mapped out. Our value lies as much in the quality of the thinking we provoke as in the results we produce.

To achieve this, we develop tailor-made approaches where design intelligence, analytical rigor and co-creation work together. At GRDN, the process is an integral part of the project, because it is often in the process itself that the transformation takes root.

This ability to link strategy, experience and action is what sets us apart.

Motivated by the search for creative and relevant solutions to complex problems, Hugo has been leading projects at the crossroads of strategy and design for over ten years. He helps organizations and institutions meet their greatest challenges and generate more value for their communities and themselves.

Hugo Savoie

Co-founder & Strategic Designer

+14 years' experience

Jean Lesage International Airport

Montreal Alouettes

Les Producteurs de Lait du Québec

Laval University

Creaform

Polycor

Musée de la civilisation

Mega Parc

Lucie & André Chagnon Foundation

Sébastien Boulanger has over 20 years' experience in creating and developing strong identities. For him, design is a way of transforming challenges into meaningful solutions. Convinced that brands are built by crossing perspectives, he has developed a unique approach, participative branding, in which communities and stakeholders actively contribute to brand building. His background makes him an attentive and mobilizing leader, capable of bringing people together and transforming each initiative into a shared, value-generating experience.

Sébastien Boulanger

Co-founder & Strategic Designer

20+ years' experience

Montreal Alouettes

Opéra de Montréal

Montreal Roses

Concordia Stingers

CCM

Festival d'été de Québec

Québec en forme

First Nations identification

Lawyers without borders

A polymathic strategist and designer, Daniel Ouellet has been helping organizations in transition for over 20 years, using approaches that combine methodological rigor and open exploration. Recognized for his ability to bring together strategic thinking, intuition and collective intelligence, his career has been marked by an unwavering commitment to innovation and sustainable value creation.

Daniel Ouellet

Co-founder & Strategic Designer

20+ years' experience

SAQ

Jean Lesage International Airport

Starbucks

NFB

Elections Québec

L'Oréal Paris

BDC

Montreal Tourism

STM

Anne-Marie Mercier structure et mobilise les talents de GRDN. Méthodique et engagée, elle se consacre à la gestion stratégique de projets d’envergure, Anne-Marie apporte plus de dix ans d’expérience dans les agences de communication et auprès d’organismes à but non lucratif. Devenue spécialiste en briefing, en production, en analyse de données et en animation d’entrevues, elle apprécie par-dessus tout entretenir des relations sincères avec les clients et les collaborateur·rice·s.

Anne-Marie Mercier

Account Director and Operations Manager

+14 years' experience

Montreal Roses

Camp Kéno

Motivation Jeunesse

Le Grand défi Pierre Lavoie

Opéra de Montréal

Les Producteurs de lait du Québec

La Maison de la chanson et de la musique du Québec

Creaform

Couche-Tard