Innovating to boost
athletic performance
Stellar skingrip
Stellar Skingrip revolutionizes sports performance with cutting-edge technology that optimizes grip and skin protection for athletes. This ground-breaking product redefines the standards of professional sports by improving users' grip and endurance.
From the outset, we helped Stellar structure its brand identity, translating its innovative positioning into a strong, differentiating image. We designed its visual universe and brand voice, integrating these elements right through to the design of the product itself.
One of the first krio models designed by Tactix.
Stellar Skingrip is a patented innovation designed for demanding athletes, offering a decisive advantage in all conditions.
Prototype we were lucky enough to test.
A name like Stellar opens up an imaginary world of grandeur, light and aspiration.
Water and sweat are often the main obstacles to hand performance. Nik Mirus therefore imagined an ice hand to illustrate this challenge.
Even the innovative adhesive feeds the art direction.
To amplify the impact of the launch, we collaborated with photographer Nik Mirus and production company L'Eloi to create a striking visual campaign. At the same time, we took part in the adventure as investors, supporting Stellar in its development and deployment in the sports performance market.
We extended our thinking to the packaging: a box designed to deliver prototypes directly to athletes.
Beyond image, we worked to position Stellar as much more than just a product: a truly disruptive innovation, capable of redefining the relationship between athlete and performance. Every detail, from the brand message to the discovery experience, has been designed to translate the scientific precision of the technology into an emotional and inspiring language.
If research and development are successful, Stellar Skingrip has the potential to establish itself as a revolutionary solution, already coveted by demanding athletes in search of a unique competitive edge.
Every point of tension in the hand is put to the test.
Client
Vincent Aubert
Associate
Videography
Web design & development
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