Reinventing the skincare
experience
for men
Menz Club
Menz Club is a modern, refined universe that combines mobile barber shop, style and community to redefine the male experience.
Launching a skincare range dedicated exclusively to men meant deconstructing certain clichés and addressing the expectations of a clientele in search of authenticity. We supported Menz Club in this transformation by developing a complete identity, from naming to packaging, while anchoring the brand in a premium, modern vision.
Ophelia is a creative, visionary entrepreneur who pushes boundaries, developing brands that combine style, authenticity and innovation.
Talking to men with a touch of funny truth, but without vulgarity.
With its refillable shampoo can, Ophelia reinvents the men's skincare ritual by combining bold design, practicality and sustainable commitment.
We reworked the packaging design and renamed the products to combine elegance and personality.
An audacious, complicit voice that blends the elegance of a premium universe with light, provocative humor to inspire confidence and style.
We simply accentuated the contrasts of the existing palette.
To support our universe, we had fun creating ASMR vignettes, adding a sensory touch to the brand experience.
Delivery of first packs
Our approach was based on an immersion in the customers' world to understand their habits and redefine their relationship with men's grooming. Rather than a simple product, Menz Club offers an experience where style and functionality meet, reflecting a freer, more assertive masculinity.
Social media is the heart of Menz Club. We've transformed this universe into a visual playground where humor, innovation and premium style come together to build a community and a culture around the brand.
To complement this, the brand has strengthened its commitment with a mobile barber shop, making high-end grooming accessible everywhere. This mobile concept is more than just a service: it becomes a genuine content platform, creating conversations around men's grooming and amplifying the brand through encounters and the sharing of expertise.
Today, Menz Club has established itself as a hair care and styling brand that breaks stereotypes, offering men an elegant alternative tailored to their contemporary needs.
At Menz Club, the team isn't behind the scenes, it's front and center.
We participated in the development of the Menz Club Mobile, an innovation imagined by Ophélia to enrich the event experience.
Client
Ophélia Nagar
Design and copywriting
Rafael Katigbak
