Helping a startup become
a leader in educational impact
Lü
Lü transforms gyms into immersive, interactive learning environments that combine physical activity, cognitive engagement and collaboration through innovative audiovisual technology.
Since its early beginnings in 2017, we have accompanied Lü in its evolution, helping it grow from an innovative startup to a key player in interactive education. With rapid growth and a team expanding from 2 to 40 employees, Lü has had to continually adapt its identity and experiences to support its expansion while remaining true to its mission.
Vincent Routhier, founder and inventor of Lü with his team.
We've been lucky enough to accompany Lü from the very beginning, from the prototype of the very first system.
Lü's portable model makes his interactive experience accessible anywhere.
At Lü, children are at the heart of our approach: learning and imagining through movement.
From the outset, we laid the foundations of its identity by developing its distinctive voice. Subsequently, we contributed to the creation of games and the design of new interactive experiences, consolidating Lü's educational and immersive approach. More recently, we supported Lü's internal teams in an organizational realignment around a clear impact territory, ensuring coherence between its vision, business model and product development.
We created the Lü logo, where the umlauts become the distinctive element of its identity.
Lü for light: creativity guided by light.
We've even been involved in the creation of games that teach children cognitive skills and inhibition in the face of stimuli. A number of classics have been reinvented, including the famous game Knock the Rabbit's Noggin.
Lü technology reveals immense potential for transforming learning into a living experience.
The collaboration between GRDN and Lü is part of a sustainable co-innovation approach.
Our partnership aims to explore scalable impact models, capable of redefining the learning experience on a large scale.
Today, we continue this work, consolidating its identity and accompanying its evolution to ensure growth consistent with its mission. Thanks to this ongoing collaboration, Lü has become a benchmark in educational innovation, transforming gyms into interactive, inclusive and inspiring learning environments for young people, while offering teachers a powerful and engaging pedagogical tool.
By combining strategic design and interactive technology, we create new forms of educational and social value.
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