Positioning humans potential
as a field of research
Hupr
Science provides rigor, art provides impetus. The human brings sensitivity, the machine power. When they meet, duality is transformed into creative symbiosis.
Together with the in-house teams at CRITAC, the National Circus School's research center, we have carried out an in-depth process to create a strong collective identity: HUPR. This strategic repositioning highlights transdisciplinary research on human potential, at the crossroads of the arts, health, education, design, digital and many other fields. It's an approach designed to have an impact far beyond the circus.
A statement that shows living art as a driving force for innovation, inspiring creativity, research and the opening up of new avenues.
Interview on the walk with Patrice Aubertin, Director of HUPR and Catherine Métayer from Studio Réunion.
HUPR is a product of the École nationale de cirque de Montréal.
An extract from the movement study at the Place au cirque exhibition that inspired us.
The gesture transformed into a work of art.
Mapping the unpredictability of movement.
The body, a field for sensitive innovation.
Artificial intelligence is an opportunity and a reflection of our times. We chose to approach this project as a laboratory where research and experimentation take precedence. This is how we defined how the brand would express itself: in a territory where the process becomes the work, and where the encounter between technology, people, innovation and science gives rise to lively creations that are both experimental and poetic.
The body as a canvas for exploration.
Making the body and the machine the place where the impossible is made possible.
Science as poetic matter.
Client
Patrice Aubertin
Contents
Studio Reunion
Computer graphics production
Alphatek
Animation Logo
Studio North East
Web development
Instynct
