Reviving a festival after
a global health crisis
Festival d’été de Québec
"During the pandemic, we were lucky enough to accompany the Festival d'été de Québec to reinvent its experience and keep the magic of music alive."
After a long break, the FEQ needed to do more than just come back: it needed to reconnect with its audience. With "Rebonjour", we co-constructed a strong, simple and profoundly human gesture. An invitation to meet up again, to vibrate together. Narration, tone, points of contact: everything was designed to rekindle the emotions of the collective. A deep-rooted, sensitive relaunch, more relevant than ever.
From the pen of Joshua Laesard, "Rebonjour" took the form of a hymn to reunion : after so much waiting, we were finally going to meet again.
We wanted to create a playful, colorful direction that would breathe new life into the Festival's festive spirit. With this in mind, we were fortunate to collaborate with Laurianne Poirier.
The insight behind our approach: during the pandemic, walking had become an escape without a destination. The Festival suddenly gave us a purpose, a real destination.
The palisade became the centerpiece of the universe we'd created, both a support and a symbol of our reunion.
With so much uncertainty about how the pandemic rules would apply, we decided to turn this constraint into a strength: a festival like no other.
For the first time, the FEQ also launched a range of clothing, allowing festival-goers to take a piece of that energy home with them. The collaboration was a success, thanks in no small part to Sabrina Deslaurier of studio Teamm.
Laurianne Poirier receives a gift of her own illustrations, mirroring her creative universe.
The Walking Fleur Chill, designed by Laurianne Poirier and hosted by Studio Nord Est.
This edition was unlike any other..
This edition was a real breeze of happiness, marked by long-awaited reunions. People finally said : "Rebonjour".
And while we're at it, Joshua challenged us to create the longest music band t-shirt, featuring every artist who has participated in the Festival since its very first edition in 1968. Well, here it is! A gift that we gave to the customer to thank him for trusting us.
Client
Samantha Mckinley
Design and copywriting
Joshua Lessard & Raphaël Katigbak
Illustration
Music
Graham Van Pelt
Merch
Teamm - Sabrina Deslauriers
Motion design
