Transforming a product
into an experience
Creaform
Creaform turns precision into innovation by developing 3D metrology solutions that push back the boundaries of engineering.
We helped Creaform, a leader in portable 3D measurement technologies, evolve its brand to redefine its innovation through every customer interaction. After an in-depth immersion to understand its unique positioning, we led a participative branding process, involving internal teams to structure a new positioning.
When Creaform approached us, we were enthusiastic, because it reminded us of a stunt that had left a lasting impression on the imagination: the scan of the Tourny fountain in Quebec City.
This strategic pivot marked a shift from a product-centric approach to a Creaform experience-centric vision. To embody this transformation, we developed a clear and distinctive brand descriptor, reflecting the company's identity and value proposition.
Extract from Creaform's 20th anniversary video.
The deployment of this new identity was achieved through several concrete media: design of exhibition booths, creation of promotional brochures and production of a powerful launch video. By aligning strategy and execution, we strengthened the coherence and impact of Creaform's communications, ensuring a unified and differentiating brand experience in its market.
